Calling All Influencers & Creators! Ready to Grow? Here’s a Fun Idea to Try…

Why the Holiday Season Is Prime Time for Growth

If you’re an influencer, creator, or anything in between—and you're balancing your brand ambitions with laundry piles and lunchboxes—you’re in great company. As a mum of three with a love for cozy jumpers and caffeinated survival, I know how chaotic the run-up to the holidays can be.

But here’s a little festive secret: the holiday season isn’t just about tinsel and tantrums—it’s also the perfect opportunity to connect with your audience, grow your following, and sprinkle some serious engagement magic into your content strategy. All without losing your mind (or your kids' Christmas lists).

So, if you’re wondering how in the world you can do something fun, fresh, and festive without collapsing into bed by 7:30 PM, let me introduce you to your new seasonal BFF—the Holiday Gift Countdown.

What Is a Holiday Gift Countdown (and Why It's Brilliant)?

Think advent calendar…but make it content. The Holiday Gift Countdown is a daily or weekly countdown on your platform of choice (Instagram Stories, YouTube shorts, TikTok, or even your email list) where you reveal, recommend, or give away a product, tip, or piece of content your audience will love. It’s equal parts delightful and strategic.

Why it works? Because people LOVE a countdown. It's the suspense. It’s the promise of something exciting just around the corner. And if you have a knack for delivering entertainment, education, or deals, your audience will come back for more—every single day.

How to Create Your Own Holiday Gift Countdown

Here’s how to make it work for YOU—even while mixing a bottle with one hand and trying to stop the toddler from decorating the dog with tinsel.

• Choose Your Schedule: Don’t stress about doing a full 25-day countdown unless you’ve suddenly hired a team of elves. A 7- or 12-day countdown is just as fabulous.
• Pick a Theme: Tech gadgets, stocking stuffers, budget beauty, self-care tips for mums (yes, please), or even small biz shoutouts. Keep it niche and relevant to your audience.
• Plan Ahead (Even Just a Little): Create a content calendar. Jot down the idea for each day and batch-create when the house is finally quiet (aka post-bedtime hustle mode).
• Make It Engaging: Use polls, ask questions, and turn your countdown into a daily conversation with your community.
• Add Incentives: Partner with brands for mini giveaways or offer discount codes. Your audience will love you for it—and so will your growth stats.
• Repurpose Like a Pro: Turn story content into posts, roundups, or blog entries. Work smart, not hard—you’ve got gifts to wrap and cookies to burn (just me?).

From Chaos to Content Gold

Confession time: last year, I winged a 10-day Holiday Countdown on Instagram between nativity play costume emergencies and a “Where’s the Elf?” crisis. And do you know what? My engagement quadrupled. I connected with so many amazing mamas, creators, and brands—and honestly, it reminded me what I love most about content creation: making people smile, feel seen, and discover something new.

Sure, some days I recorded with mismatched socks and cold coffee, but it worked. Because people don’t want polished perfection. They want real, relatable, and festive fun—delivered with a little sparkle (and possibly biscuit crumbs).

Let the Countdown Begin!

So, if you’ve been staring at your content calendar, wondering how to create something magical without overcomplicating things—this is your sign.

The Holiday Gift Countdown is more than a strategy—it's a chance to spread cheer, showcase your personality, and grow your brand during the most wonderful (and bonkers) time of the year.

Grab your planner, pour another coffee, and let’s make this season count—one mini surprise at a time.

Ready to Start Your Countdown?

If you're feeling inspired, I’d love to hear what twist you’re putting on your own version of the Countdown. Slide into the comments or tag me in your posts—I’ll be cheering you on from behind a pile of wrapping paper!

And remember, this season doesn’t have to be picture-perfect—it just has to be YOU.