Calling Influencers & Creators! Ready to Grow? Here's a Fun Idea to Try: Holiday Gift Countdown

The Holiday Hustle is Real (But So Is the Opportunity!)

Let’s be honest—between the mountains of laundry, school pickups, and the 46th “Muuuum, where’s my shoe?” of the day, finding time to grow your content can feel like trying to brush your teeth while eating Oreos. I get it. I'm a mum too. Add the holiday chaos into the mix, and suddenly, your growth strategy becomes “Survive December.”

But what if I told you there’s a way to thrive during the festive frenzy AND grow your community? Spoiler alert: it’s fun, it’s festive, and it’s practically designed for busy creators like us. Introducing: the Holiday Gift Countdown!

What Is a Holiday Gift Countdown?

Think advent calendar, but make it influencer-friendly. It’s a daily (or weekly, if we’re being realistic) content series leading up to the holidays where you share gifts, ideas, or mini giveaways with your audience.

Not only does it keep your content lively and consistent (hello, engagement boost), but it also builds anticipation—kind of like when the kids wait for Santa... but with better skincare tips and maybe fewer cookies left under the tree.

Why It's Brilliant for Growth

• Consistency: Posting regularly strengthens your algorithm win. Bonus points for themed content!
• Engagement: Everyone loves surprises. Watch your likes, shares, and DMs light up like a Christmas tree.
• Collaborations: Partner with small brands or fellow creators to feature their products. It’s a win-win—and less pressure on you to come up with 25 unique things alone (because let’s be honest, we barely wrapped up last year’s elf-on-the-shelf drama).
• Authenticity: Share what you genuinely love and use: that miracle hand cream, the meltdown-proof toy, the earbuds that drown out Peppa Pig. Your audience trusts your recommendations.

How to Pull Off a Holiday Gift Countdown as a Busy Mum

You don't need a production studio or hours of quiet (lol, what’s that?). Here’s how I managed it last year between school runs and hiding in the pantry for peace:

• Batch Content: Shoot a few videos at once. Change your jumper, and boom—five days of "fresh" content.
• Keep It Simple: Some days, my post was just a quick story about my favourite chocolate (yes, it counts. Also, yes, I hide it from the kids).
• Use Templates: Canva is your best mate. Design one countdown graphic and update it daily.
• Involve the Kids: They love unboxing things, and their reactions can be comedy gold (or at least enough for a reel that might just go viral).

Gift Ideas to Feature (That Won’t Break the Bank or Your Sanity)

You don’t need to hand out designer handbags or 5-star getaways to make an impact. Here are some gift themes that go down well:

• Budget-friendly favourites under £10
• Little luxuries for mums (face masks, candles, dry shampoo… just me?)
• Kids’ stocking fillers that don’t make noise, praise be
• Handmade or small business items for a personal touch

Final Thoughts (and An Encouragement Pep Talk)

You don’t need to be perfect, polished, or Pinterest-mum-of-the-year. The magic happens when your audience sees the real you—chaos and all. The Holiday Gift Countdown is a heartwarming, community-building way to boost your visibility and bring joy to your feed (and maybe snag a few brand collabs in the process).

Call to Action: Let’s Do This Together!

If you’ve been feeling stuck, burnt out, or unsure how to show up online this season, this is your sign. Try the Holiday Gift Countdown. Make it your own. Keep it fun. Keep it real. We’re not aiming for Martha Stewart here, we’re aiming for connection—and maybe one uninterrupted coffee while the kids unwrap bath bombs they’ll never use.

So, creator friend, grab your planner, pour a cuppa, and let’s make some festive magic happen—one countdown post at a time!