Calling Influencers & Creators! Ready to Grow? Here's a Fun Idea to Try...

Why Your Pet Could Be the Secret to Online Growth

Between school runs, unpaired socks, and snacks mysteriously disappearing from the pantry (I’m looking at you, dog), finding time to grow your online brand can feel like squeezing orange juice from a lemon. But what if I told you that a wagging tail or a purring sidekick could be your biggest asset?

If you're an influencer or creator feeling stuck or simply seeking a way to connect better with your audience, here’s a refreshingly fun idea: create custom gifts for pets. Yes, you read that right—your fur baby could be your brand's next big breakthrough.

How Custom Pet Gifts Can Grow Your Brand

Now, before you picture bedazzling your cat’s litter box, take a step back. This is about really tapping into shared love across your audience's hearts—pets. They’re family, they’re content gold, and they’re engagement magnets. Here’s how to make it work:

1. Create Personalized Pet Products

• Think custom name tags, stylish bandanas, or chic treat jars with your brand’s flair.
• Got a cute logo or a signature phrase? Slap it on a chew toy or pet tee—it’s charming merch meets paw-sitive vibes.

Trust me, my labradoodle Max wore a test bandana with my blog logo on it and got more likes on Instagram than my birthday post!

2. Host a Giveaway Featuring Pet Gifts

• People love freebies—top it off with the chance to spoil their pets and you’ve got a recipe for tail-wagging traffic.
• Encourage followers to enter by tagging fellow pet parents. Bonus: ask them to share a photo of their pet with your product for extra reach.

3. Create Behind-the-Scenes Content

Give your audience a peek into your life as a creator (and real-life juggler of snacks, toddlers, and deadlines). Record your pet helping—I use “helping” loosely—while assembling gift packs or posing for product shots. Think bloopers, funny fails, and all the slobber in between. People relate to real.

4. Collaborate with Fellow Pet Parents

• Team up with other creators and influencers who are also pet lovers to reach new audiences.
• Try co-hosting live streams where you exchange pet gift ideas or do pet DIY sessions. It's lovable chaos, and it works.

Just last week, my cat and I did a “Make Your Own Tuna-Scented Candle” live. Spoiler: the recipe needs work, but the views were worth it!

Conclusion: Leverage the Power of Paws

Look, building a brand while raising kids and keeping your living room relatively crumb-free is no small feat. But sometimes, growth doesn't come from strategies and spreadsheets—it comes from a fluffy friend with a whole lot of character.

So, calling all influencers and creators—ready to grow? Try adding a dash of creativity, a custom gift, and a whole lot of pet love to your content calendar next month. Who knows? Your pet's new hoodie might just be the next viral trend.

Get Started – One Paw at a Time

If you try this idea, tag me! I’d love to see what you and your furry co-founder come up with. Until then, keep the treats handy, the camera rolling, and remember: sometimes the best business partner is the one who naps during meetings.