Calling Creators! Ready to Grow? Here's a Fun Idea to Try…

Let’s be honest—between chasing toddlers, juggling snacks and stepping on LEGO bricks that feel like medieval torture devices, my days are packed. But even in the chaos of mum-life, I still make time for my side hustle: content creation. And if you're a fellow influencer or creator trying to grow your audience without breaking the time bank, you’ve come to the right place. Ready to grow? Here's a fun idea to try… dig up that dusty old catchphrase or viral moment and bring it back to life!

Out with the Old? Absolutely Not!

You know that quirky catchphrase you used to say in your videos—maybe from your early YouTube days or from a TikTok that blew up in 2020? Don’t let that goldmine sit idle. I recently rehashed my ancient “Mum Chaos Mode: Activated” slogan in a reel, and let me tell you… it slapped (as the kids would say).

Here’s why reviving old content is genius:

• It’s nostalgic: People love a throwback, especially when it connects to moments they’ve already enjoyed with you.
• It’s already proven: If it went viral once, it has legs. Dust it off, dress it up in your updated style, and watch it sparkle again.
• It’s easy content: When time is short (read: every weekday between school runs), repurposing something familiar saves your sanity.

How to Turn “Old” into Gold

Alright, practical mum-to-mum (or creator-to-creator) advice coming your way. Here’s how you can bring back that old phrase or meme and make it pop in today’s algorithmic world:

• Remix it: Turn your old catchphrase into a trending soundbite on Reels or TikTok. Add a dance, a new character twist, or that signature “I’m-totally-winging-this” energy.
• Create a series: Build a mini-series around it. Episode 1: “Then vs. Now.” Episode 2: “What it really means as a parent in 2024.” Get creative and involve your audience.
• Turn it into merch: Slap it on a mug, hoodie or tote bag. (Yes, I may have made “Mum Chaos Mode” stickers and my PTA frenemies were not ready.)
• Use it in your bio: Pop it back into your Instagram or TikTok bio for a cohesive brand callback – instant recognition for your OG fans and intrigue for new ones.

The Algorithm Loves a Comeback

I know the pressure to constantly churn out fresh content can leave you needing two coffees before 9 a.m. But growth doesn’t always mean reinventing the wheel. Sometimes it means grabbing that wheel from 3 years ago, giving it a fresh lick of paint, and putting it back on the digital road.

Resurrecting your previously loved catchphrases helps deepen your connection with existing followers and brings a fun authenticity that new followers latch onto. Plus, let’s face it—there’s something entertaining (and mildly therapeutic) about watching your past self trying to film with a baby on one hip and snacks flying across the room.

Ready to Grow? Let’s Get Nostalgic!

You’ve got everything you need to bring your viral past back to the present. So go ahead—scroll down your feed, find that iconic moment, and get it trending again. The best part? You’re still growing, still glowing, and now you’re doing it smarter (and possibly wearing yesterday’s mum bun like a crown—no judgment).

Over to you: What’s one catchphrase or post you could revive today? Share it, tag me, and let’s keep growing—nap times and snack breaks included!